• Matchless Gifts (map)
  • 26 2nd Avenue
  • New York, NY, 10003
  • United States

Programs will be held on both Saturday June 17th and Sunday June 18th, at 1.30-2.30pm and 4.30-5.30pm.

See where it all began! Matchless Gifts will be open on the opening weekend of Hare Krishna! The Mantra, the Movement and the Swami who started it all. Come along to hear talks on Prabhupada and the history of Matchless Gifts, as well as participate in kirtan (mantra meditation or chanting).

In May of 1966, Srila Prabhupada, with the help of just two followers, rented a storefront in New York's Lower East Side - here at 26 Second Avenue. The storefront was previously a gift shop with the name, "Matchless Gifts." Early visitors to Srila Prabhupada's new center were struck by the prophetic name.

In July of 1966, Srila Prabhupada incorporated the International Society of Krishna Consciousness (ISKCON) with headquarters at this storefront. From 1966 to 1968 ISKCON was based at 26 Second Avenue. As the number of followers grew, the storefront became too small so the temple moved to larger locations, leaving the humble storefront behind, but never forgotten.

It is now a beacon of Krishna consciousness in New York City. Moreover, to followers of the Hare Krishna movement all over the world it is a sacred place of pilgrimage, being the place from where Srila Prabhupada began the dynamic expansion of Krishna consciousness and bhakti-yoga in New York City and throughout the world.